Soulflower Design Studio » Where style meets SOUL through curated sustainable floral design in San Francisco, Wine Country, Sun Valley + Boise

Who We Are

Emily Dreblow Rey, CPCC, Owner and Creative Director
Daniel Rey, Operations Director
Coco + Lulu

photography by brie thomason

With a combined 25 years in the event industry, Emily and Daniel bring creativity, heart and dedication to every client we encounter. Our creativity is rooted in a conscious awareness for our interconnected community, amazing team members and our precious environment.

We have developed our unique modern, textural style in connection with the amazing growers, local farmers and purveyors central to our designs.  We approach each project with enthusiasm, innovation, professionalism and an unmatched creative vision for translating each individual client’s style and aesthetic.

Prior to starting Soulflower Design Studio in 2005, Emily served in various capacities in the nonprofit realm as a program director and development officer at youth organizations throughout San Francisco, CA. The skills and insights she learned while working with these groups became the heart (or soul) for her floral + event design company. Emily continues to serve the community with ongoing event donations, nonprofit board service and as  a Certified Professional Co-Active Coach® (CPCC) with SOUL CREATIVE







“I knew Soulflower’s work before I met Emily. I often thumb through magazines and was consistently drawn to her creations, which are always unique, modern, and inspiring. In May 2014, I had the great pleasure of working with her to create an Arabian Nights party for my client. This was a high end, high touch event, and the client wanted it to be just right. Without skipping a beat, Emily jumped on the project. She and her team are exceptionally professional, easy to work with, and offer a unique ability to understand and interpret the creative vision quickly. The floral design for the Arabian Nights party absolutely made the event. I could not have been happier, and as a result, Soulflower is one of my first calls for floral design. Thank you, Soulflower!”

Anna Marie Rembold, Anna Marie Events

“Soulflower did an incredible job at our wedding this past weekend. Within one appointment, they were able to nail down the exact style that I had envisioned but could not verbalize. From our bouquets to the exquisite centerpieces we were surrounded by immense creativity and beauty.”

Rachel Moss, Vianasa Winery, Sonoma

“AlliedPRA Northern California has had the pleasure of working with Soulflower on events big and small for years. The florals that they create for our events are absolute perfection time and time again. Beyond the floral magic, Emily and her team are a dream to work with from start to finish. They are a true partner. Our award winning events would not be at the caliber that they are without partners such as Soulflower. Thank you Soulflower for your beautiful creations and fabulous partnership!”

Heather Phillips, Allied PRA Northern California